This project was created for Agrosphere, a company that’s been helping Georgian farmers for more than 18 years with modern machinery and smart farming solutions.

We wanted people to see Agrosphere as a partner for modern farmers – a company that stands beside them and supports them with innovation. To do that, we needed a launch idea that would grab attention and open up a conversation about farming and technology.

Our solution was to bring together two very different worlds: agriculture and high tech. So one morning, a Tesla showed up at the Dezerter Bazaar. But instead of showing off luxury, its trunk was full of cucumbers, tomatoes, peppers, and carrots for anyone to take home.

The activation surprised people and quickly went viral. It spread online with memes, parody content, and lots of conversations. It helped Agrosphere engage people with the following content about modern farmers and technology, instead of letting them scroll past.