AS ALWAYS
Client
Bavaria
Agency
Leavingstone
Description
Back in 1719, people were already enjoying the taste of Bavaria beer. That long tradition became the starting point for a campaign we once created.
Since 2016, Bavaria has also been produced in Georgia, with Georgian Beer Company holding the exclusive rights. Our task back then was to show just how timeless this beer really is.
We built the story around a simple phrase: “as always.”
The film placed Bavaria in different moments in history – beside Beethoven as he composed, in the days when mustaches were more stylish than football, during the era of great inventions, and even at the moment Armstrong stepped onto the moon.
The message was simple: across centuries and generations, the taste of Bavaria hasn’t changed. People still enjoy it – as always.
Creative Chairman: Levan Lepsveridze
Chief Creative Officer: Anze Jereb
Creative Director: Lasha D. Kotori
Copywriters: George Abuladze, Kate Magradze
Art Director: Magda Janjalashvili
Designer: Tekla Baramashvili
Strategist: Anano Gabunia
Account Directors: Ekaterine Ebanoidze, Zizi Nasrashvili
Senior Account Manager: Nini Saralidze
Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili
Executive Producer: Meli Bagdavadze
Director: Dima Chkheidze
Director of Photography (DP): Sandro Darakhvelidze
Producer: Tamta Navrozashvili
1st AD: Sali Jugeli
Senior Art Director: Maria Plotnikova
Production Design: Slow Pulse
Art Department: District 9 Productions, Dato Daraselia, Nino Daraselia, Tasha Metreveli, Sulo Sturua, Gaga Khachapuridze, Nukri Nairashvili, Giorgi Dolidze, Dato (Mape) Chalatashvili
Gaffer: Giorgi Gogatishvili
Light Department: Vazha Aprasidze, Shalva Leluashvili, Goga Chanturia, Bidzina Chkhaidze, Shota Khijakadze, Tsotne Marsagishvili, Giorgi Marsagishvili, Akaki Kurdadze
Dolly: Ghvtiso Melashvili, Sergo Sukhiashvili
Camera Crew: Bacho Budu Iakobidze, Giorgi Karbelashvili
1st AC: Givi Tukhareli
Costume Designer: Ika Bobikhidze
Wardrobe Assistant: Elene Zvanbaia
Make-up Artists: Madonna Tchanturia, Giga Bagration-Gogadze, Teo Ghlonti
Casting Director: Misha Apkhazava
Casting Manager: Sopho Kobachishvili
Production Assistants: Ivane Beruashvili, Sandro Goshadze
Drivers: Lasha Kiladze, Mukhran Akhalaia, Gela Dodashvili
Storyboard Artist: Guram Navrozashvili
Color Correction: Pavel Marko, UPP Prague
Sound Director: Paata Godziashvili
Voice Casting: Heima Production
Voiceover Artist: Iorek Chitashvili
Special Thanks To: Jaga Grip, Beqa Adamashvili, Giorgi Marri